Outstanding Communication
Irrespective of the quality of risk analysis and planning done, unexpected negative events and crises can and do happen. With today’s 24-hour news cycle and the global reach of social media, these can be very damaging. If mishandled, issues may escalate into a full-blown crisis that threatens your brand and reputation. What can take a lifetime to build up may be lost in an instant.
Justin R Hartley represents leaders (including politicians), company spokespersons, senior executive teams and high public profile individuals, helping them prepare for interaction with the media during a crisis or challenging time. Justin’s expertise can be delivered with ultimate discretion to help clients prepare responses, handle enquiries, conduct media interviews, handle social media and stage press conferences during a crisis.
Justin’s training objective are threefold:
- Preparing clients to perform in the media skillfully under the most intense pressure and challenging circumstances
- Delivering clear, concise and timely communication that is informed, sincere and authentic
- Maximizing the best possible outcome by resolving crises quickly while protecting reputation, including the potential of emerging from the crisis with an enhanced reputation.